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Levi's Go Forth Commercial
(Poem: "The Laughing Heart" by Charles Bukowski)
This commercial below was produced by Levi's (and then pulled from the airwaves in the UK due to the image of the young person staring down riot police), and it raises questions.
1. From what poem/author does this commercial borrow (without credit)?
2. Why might the use of this poem by a corporation be considered ironic?
3. Does the poem reflect the reputation of the author? Why/why not?
4. How did you find the answers to #1 & #3? Describe your research process and your sources in detail.
These are my answers :)
1. The poem is called Laughing Heart by Charles Bukowski.
2. The commercial is ironic because the poem has a deeper meaning and the commercial is selling blue jeans which are very simple.
3. I think the poem reflects Bukowski's reputation because he had a hard life but he still looked for the good in it.
4. I found my answers by asking my sister the authors name (Charles Bukowski) and googling him for more information.
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